Online Branding and Social Media.

When Should You Redesign Your Company Logo?

When should you redesign your logo? First, logos are like any other form of advertising; a professional logo design communicates your online brand. Furthermore, symbols also have a shelf life. For example, major companies such as Google, Walmart, and Starbucks have changed their logos to some degree over the years.   EARLY LOGO BEGINNINGS The Ancient…

Read article

Positive and Negative Online Branding

ACCENTUATE THE POSITIVE, NEVER THE NEGATIVE. Broadcast Media Ads That Do A Miserable Job, Branding Company Products And Services ORKIN Positive and Negative Online Branding – Orkin pest control is an excellent example of negative branding. When the commercial starts, I immediately switch the channel to eat breakfast, lunch, or dinner. (No bugs for me.…

Read article

Website Title Tag Branding

BRANDING YOUR TITLE TAG FOR GOOGLE SEARCH Branding your title tag with your name or company name is good when you create your title tags. Website title tag branding is when your name appears in searches repeatedly, which helps people remember your name. This reinforces your online brand and works hand in glove with your…

Read article

Protect Your Website Brand

ENSURE YOUR WEBSITE BRAND ALWAYS LOOKS ITS BEST ONLINE You protect your Website brand by not modifying or designing your Website. In otherwords, website owners with little or no design experience send a clear message to their website audience – “we do not put any value on the appearance of our website.” Moreover, this is the…

Read article

Does Your Brand Communicate Online?

ONLINE BRANDING Does Your Brand Communicate Online? Your website is one of your most important marketing assets, and once your homepage appears, you have only three seconds to convey your message. Without saying a word, you can be seen as assertive or passive, a leader or a follower, trustworthy or phony. See Branding your website. Therefore, it…

Read article

Promote Your Business Beyond the Web

Promote Your Business Using Mass Media—In today’s online advertising universe, digital ads are bombarded via Smart TVs, computers, tablets, and mobile devices. Moreover, social and video platforms like Meta Ads, Facebook Reels, TikTok, Instagram, and YouTube offer advertising options. Also, read: Mobile marketing on Facebook and LinkedIn. Therefore, I suggest you never solely rely on…

Read article

Monitor Your Web Site

Monitor Your Web Site! Remember to monitor your Website’s health and information frequently. YOUR WEBSITE REFLECTS YOUR BUSINESS Proofread your Website. Maintain a relevant message and avoid grammatical or factual errors. Above all, make sure your content is fresh and up to date. See Grammarly. PAY ATTENTION TO YOUR PHOTOS AND GRAPHICS Your photos and…

Read article

Viral Marketing and New Business

VIRAL MARKETING AND NEW BUSINESS You’re on dangerous ground if you depend on a sole source, such as search engines, to generate new leads and business. Many companies have gone belly up because their eggs were in one basket. Search engines are too fluid and too volatile for consistent organic results. For example, Google updates…

Read article

What Is the Best Email Marketing System?

WHAT IS THE BEST EMAIL MARKETING SYSTEM? Email marketing management applications are a great way to contact current and potential clients. Moreover, they are a great way to gather and collect new business leads. For instance, here are some options to consider when choosing the best email marketing for you. 3RD PARTY EMAIL MARKETING SYSTEMS…

Read article

Branding Your Website

Branding Your Website—It’s nice when people see your name when searching online, but it’s even better when they recognize your brand name. This is known as brand recognition! GET YOUR NAME SEEN ONLINE Get your name seen on search engines and other websites. Brand recognition reinforces trust, credibility, and the depth of an organization’s experience.…

Read article